Holly Worton is a valued client of eBook Partnership, not least because of her calm efficiency and friendly approach. Whether she is liaising on behalf of clients, or managing her own book projects, Holly walks the walk in her own business. See Holly’s website for more information about her work.
Big thanks to Holly for this post. We have seen numbers of business eBooks growing fast in the last year and this advice is spot on.
It has been said that “everyone has a book inside of them,” and I believe this is especially true in the case of business owners and entrepreneurs, particularly those with online businesses. The benefits of writing an eBook are plenty, and producing one or more of them can help a business owner more easily establish their business and build their online platform.
I’ve been in business since 1999 (changing focus a few times along the way), and it was only this year that I finally sat down to write and produce my first eBook, despite having wanted to write a book for years. This year I have released four short eBooks that are related to my business, with more on the way before the end of the year. It’s been a fun journey (after all, I love writing), and it has benefits for my business in many more ways than I could have imagined. Let’s take a look at some of the obvious benefits of writing an eBook when building your business profile, and then at some of the unexpected benefits.
• Establish yourself as an expert. This is probably the biggest reason that inspires entrepreneurs to dedicate the time and energy to writing an eBook. When you’re an author, people automatically view you as an authority on whatever subject you wrote about. Choosing a topic for your eBook that is clearly aligned with your business sets you up to be seen as an expert in your field.
• Declaration to lead. This is related to the previous point: I once read somewhere that writing a book is a declaration that you’re here to lead. That’s a pretty powerful statement, and it’s true. Are you ready to be a leader in your field? An eBook is a great way to declare that status.
• Increase your credibility. Writing an eBook gives you credibility as an individual because most people view writing as a difficult task. This means that they think highly of people who have actually done the work and made it happen. Being an author speaks well of you as a person because it shows that you can set goals and achieve them. You can put in the work and complete a major project.
• Establish your trustworthiness. Your eBook also heightens the credibility of your business, making it automatically more trustworthy. You, as an author, are a public figure now, and this lends extra credibility to your business. Writing an eBook sets you apart from all the other business owners who are out there blogging — even if your eBook is just an edited compilation of your old blog posts. There’s something about an eBook that feels bigger, more professional, and more important than a blog…even though the format is also digital.
• Brand clarity. An eBook gives readers a chance to really understand your business and how you help people. Having an eBook that lays out the core principles of your business can really help potential clients understand who you are and how you might be able to help them. The concepts that you share in an eBook can often incite readers to sign up to work with you.
• Market your business. Your eBook serves as a magnet to make it easier to attract your ideal clients. When you seed throughout your eBook brief stories of your work with clients and the results they’ve gotten from working with you, this gives potential clients a clear idea of what do you and how you might be able to help them.
• Increase your reach. If you’ve been in business for a while, you’ve probably been marketing your business online and offline, in various arenas. But once you’re an author, your eBook appears on all the online retailers, which opens you up to a whole new audience of people who might not have otherwise heard of you.
• Increase sales and get clients. Writing an eBook helps people get to know you in a much deeper way than writing a blog post does, because eBook readers invest more time in reading a eBook than they do a blog post. This means that they’re more likely to trust you enough to become a paying client at some point, if they like what they’ve read and want to work with you.
• Help people who can’t afford you. Sometimes, people simply can’t afford your products and services at this time. Writing an eBook will give them some help and support while they save up the money for your signature program, coaching package, or other services, and depending on your topic the eBook can even help them take the actions they need to take so they can make that money.
Not so obvious benefits
• Get speaking gigs. Whether you’re looking to speak from the stage or be a guest on podcasts around the world, writing an eBook is a great way to be seen through your speaking, which of course can lead to increased sales and new client intakes. Remember, as an author, you’re now seen as an expert, and it makes it easy for people to sign you on as a speaker because they know you’ll have plenty to say on the topic. Plus, podcast hosts and other interviewers have an easy topic to centre the conversation around.
• Make your content digestible. Some entrepreneurs write their first eBook by pulling together a selection of their old blog posts and editing them into an eBook. This is a great idea, especially if you have a number of blog posts that focus on a specific topic, and it makes it much easier for readers to consume your content, because they don’t have to click to find the next article to read. It’s right there, in the form of the next chapter.
• Discover or refine your business focus. Perhaps you’re new to the business world, or maybe your business is in a state of transition. By putting your thoughts and ideas to paper, you can discover, refine, or transform the focus of your business. This can be useful even if you’ve got an established business.
If you’re a business owner or entrepreneur, I hope this has inspired you to get started on your next (or first!) eBook. The benefits of writing an eBook that is related to your business are very powerful, and they increase exponentially with each new book that you release. It’s been so beneficial to my business, and I’m so excited to encourage other entrepreneurs to do the same, that writing a business book is the topic of my next eBook. Happy writing!
Holly Worton is an author and business mindset coach for women entrepreneurs. She works with women who are feeling stuck and frustrated with their business. Holly helps them release their fear of visibility, set aligned prices for their products and services, and take easy inspired action to grow their business.
It’s usually not lack of business or marketing knowledge that holds us back in business. That’s all easy to learn. It’s our mindset that stops us from creating the business we want. If you’ve ever struggled with self confidence, self esteem, or even setting prices that reflect your true value, Holly can help. There’s a fast and easy way to move past the fears, blocks, and limiting beliefs toward your vision of your ideal business.
Take the first step toward having a steady stream of your ideal clients by signing up for her free Unlock Your Client Blocks Kit, or sign up for a free discovery session to get clear on which things are getting in the way of a steady stream of clients in your business. If you’re struggling with pricing, sign up for a free pricing call to learn the best prices for your business products and services.