Case Study: Henrik Vejlgaard

coversOver the past few months, we have worked closely with author, speaker and consultant Henrik Vejlgaard on the creation of eBooks files for some of his English and Danish titles.

Henrik Vejlgaard is an expert on trend forecasting and a pioneer in the field of trend sociology. He consults with a wide cross section of companies and industries on the topics of innovation and product development and lectures on lifestyle and trend sociology. He is the author of several books that have been published in English, including Look the Age You Feel, Style Eruptions, and Anatomy of a Trend, and he has also published three books in Danish.

We converted several of Henrik’s books into reflowable eBook formats including Anatomy of a Trend and the Danish version På sporet af en trend.

As outlined in the sales description, Anatomy of a Trend is about the “predictable patterns behind trends”:

It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It’s all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course.

Drawing on his groundbreaking research, Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen.

Reflowable eBooks

view_newReflowable ePUB and Mobi were the most suitable formats for Henrik’s books. These formats are accepted by all the major distribution channels, and they also offer readers much more control over their reading experience. With reflowable formats, readers can select their desired font size and preferred typeface, switch between portrait and landscape orientation, and take advantage of the other view settings offered by the major e-reading platforms.

With reflowable format the amount of text on a ‘page’ (screen) will vary depending on a reader’s font settings as well as the size of the screen. That can mean that some modifications need to be made to the layout if a manuscript includes images, call-outs, multi-column tables or other graphic features.

One of the benefits of working with Henrik on several of his titles was that we were able to discuss ways to modify the content of one book and then apply those same formatting guidelines to his other titles. We always try to ensure that we preserve as many formatting features as we can within reflowable formats, while still ensuring the eBooks we create will render correctly across all the major e-reading platforms.


Different font size and type styles for headings are possible in reflowable eBooks, as are drop caps, bulleted or numbered lists, and background colours for call-out boxes. Pictures and figures with captions can also be included in reflowable files. When converting books with tables, we set them as live text wherever possible, but there are cases where we need to capture more complex multi-column tables as images to preserve the original layout.

Links make it easy for readers to navigate reflowable eBooks like Henrik’s. Most e-reading platforms offer a built-in navigational menu, and then we include live links on a book’s Table of Contents page. In Henrik’s book, there are many references to other chapters, so those cross references are also linked when we convert to reflowable ePUB and Mobi.


Converting books in languages other than English

We can convert content in almost any language to eBook formats, though if converting titles in non-Western language to reflowable formats, you will need to supply the content in Word documents that use unicode fonts to display the non-Western content.

The support for eBooks in languages other than English differs between distribution channels, though. It’s important to determine if the channels you’re interested in distributing to accept titles in your book’s language. There’s more information about different channels language support here.


All the same formatting styles described above (bullets, figures and captions, etc.) were possible in the Danish version we converted for Henrik. Readers are also able to use the same search, note and highlighting function when reading På sporet af en trend.

To learn more about Anatomy of a Trend, På sporet af en trend or Henrik’s other books, please visit his website.

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