Publishing your eBook is just the start, and the really hard work comes when you start to promote your title and encourage people to buy it. Luckily there are a number of very useful guides, case studies and blogs freely available that can provide ideas, guidance, inspiration and warnings.
We’ve started a list of eBook promotion resources below, that we feel are well worth a read. Obviously not all the ideas will apply to every eBook, but hopefully the list will be a useful starting point as you think about how to generate sales.
If you come across any other resources please fell free to recommend them using the comment feature at the bottom of the page or email firstname.lastname@example.org
eBook Promotion Resources and Info:
Catherine, Caffeinated is a wonderful blog, full of good advice and humour:
Jane Friedman: 8 Things Readers Want From Self-Published Authors
http://blog.writersdigest.com/norules/2011/05/16/8ThingsReadersWantFromSelfPublishedAuthors.aspx (no longer available).
Nathan Bransford’s blog is full of great practical advice and wisdom, this is a good example: http://blog.nathanbransford.com/2010/11/seven-tips-on-how-to-build-following.html
Amanda Hocking’s Goodreads page features a video interview with the young eBook superstar: http://www.goodreads.com/author/show/3486415.Amanda_Hocking
Tags are a vital tool for the eBook author, Nick Daws tells you how, on the Marketing Tips website from Tony Eldridge: Using Tags to help sell ebooks
Goodreads.com is a meeting place for readers and authors. Make sure you take advantage of this opportunity to chat with both groups, and to gently promote your work at the same time.
Nancy Hendrickson has a free guide called 50 Free Ways to Promote Your Book available for download on her website