Mastering the Art of Self-Publishing

Tips and Tricks for Indie Authors

Are you an aspiring author looking to get your work out into the world? Or maybe you have been traditionally published and want to manage your own publication of backlist/rights reverted titles?

Self-publishing gives you complete control over your book’s content, design, and marketing. Navigating the self-publishing landscape can be daunting, especially for new authors. We have helped thousands of indie authors by taking care of the technical tasks which free up time for writing, promotion and marketing.

We can provide valuable tips and tricks to make your self-publishing journey successful. We’ll cover everything from crafting a captivating book cover to utilizing effective promotional strategies. We’ll guide you through the process of choosing the right online platforms for publishing and help you understand the ins and outs of eBook formatting. We’ll also share insights on pricing your book competitively and leveraging social media to build a supportive author platform.

Whether you’re a fiction writer, non-fiction author, or someone with a unique story to tell, this article will equip you with the knowledge and tools you need to thrive in the self-publishing world.

Advantages of self-publishing

Self-publishing has become increasingly popular in recent years due to its many advantages. One of the main benefits is that you have complete creative control over your book. You can choose the content, cover, and formatting and make changes to your manuscript whenever you want. You also have the freedom to set your own deadlines and publish your book at your own pace.

You can earn higher royalties than with traditional publishing. With self-publishing, you typically earn up to 70% of your book’s sales, compared to the 10-20% you might earn with a traditional publisher. You can also reach a wider audience by publishing your book in print and eBook formats.

Overall, self-publishing offers a level of autonomy and flexibility that traditional publishing cannot match. It’s a great option for authors who want to retain control over their work and earn a higher percentage of their book sales.

Steps to self-publishing a book

self-publishing business books

If you’re ready to self-publish your book, there are several steps you’ll need to follow. First, you’ll need to write and edit your manuscript. This can take several months or even years, depending on the length and complexity of your book. When writing, you can also take time to consider your audience for this book and outline your marketing strategy. It is not always easy to do both things at once, but if you want to find readers to buy your book, it pays to have a plan when you are ready to launch. 

Next, you must create a professional book cover to attract potential readers. Your cover should be eye-catching, visually appealing, and accurately represent the content of your book. If you’re not a graphic designer, hire a professional to create your cover for you.

We can help with cover design and formatting for eBook and print versions. See our self-publishing packages for details.

After your manuscript and cover are ready, you can decide where to make your book available. See our comprehensive network of retailers, subscription services and libraries. You can execute your marketing plan once your book is live on your chosen platforms. This can include social media advertising, email promotion, book reviews, and author interviews. The key is to build a strong author platform and connect with your target audience.

Self-publishing is NOT an easy way to make a quick buck. While it’s true that you can earn more money through self-publishing, it still requires a lot of hard work and dedication. You need to invest time and money into editing, cover design, formatting, and marketing in order to produce a high-quality book that will sell.

Writing and editing tips for self-published authors

One of the biggest challenges of self-publishing is ensuring that your book is well-written and error-free. Here are some tips to help you improve your writing and editing skills:

  • Read widely in your genre to understand what works and what doesn’t.
  • Develop a writing routine and stick to it, even if it’s just for a few minutes a day.
  • Use beta readers to get feedback on your manuscript before you publish it.
  • Hire a professional editor to ensure your book is free of typos, grammatical errors, and inconsistencies.
  • Take breaks and return to your writing with fresh eyes to catch any mistakes you might have missed.


Remember that writing and editing are ongoing processes; even the most successful authors continually improve their skills.

Designing a professional book cover

Your book cover is the first thing potential readers will see, so it’s important to make a strong impression. Consider hiring a professional designer to create a custom cover for you. Now more than ever, this can make a huge difference to the engagement of your readers. There is so much competition for book buyers, and they are very discriminating. Low-quality book covers will not attract a big audience.

  • Brief your designer thoroughly to help them produce a cover that accurately represents the content and tone of your book.
  • Use high-quality images and fonts that are easy to read.
  • Keep the design simple and uncluttered.
  • Test your cover on potential readers to get feedback before you publish it.

Marketing and promoting your self-published book

Marketing is inarguably the toughest part of self-publishing. Writing is hard, and receiving editor feedback can be uncomfortable, but promotion is challenging on many levels. Don’t underestimate the effort required, but with the right planning and determination, this can be a hugely rewarding part of the process.

Here are some key marketing and promotional strategies to consider:

  • Build a strong author platform by creating a website, social media profiles, and a mailing list.
  • Offer free samples or excerpts of your book to entice readers to buy it.
  • Ask for reviews from readers and bloggers to build social proof and credibility.
  • Run social media advertising campaigns to reach a wider audience.
  • Participate in book fairs, writer conferences, and other events to network with potential readers and other authors.

Remember that marketing and promoting your book is an ongoing process, and building a loyal audience takes time and effort.

Building an author platform online

Building an author platform is essential for self-published authors who want to attract and retain readers.

  • Create a professional website that showcases your books and your writing skills.
  • Use social media to connect with potential readers and other authors. Build participation in stages to avoid overwhelm; don’t try to manage multiple channels simultaneously. Schedule posts, take the time to engage with authors and readers as well as posting.
  • Offer exclusive content, such as free samples or behind-the-scenes peeks into your writing process.
  • Host giveaways and contests to build engagement and interest.
  • Build an email list to keep in touch with your readers and promote your future books.

The key is consistency, authenticity, and engagement with your audience. Building a strong author platform can help you sell more books and establish yourself as a credible and successful author.

Self-publishing success stories and tips from experienced authors

Many successful authors in the self-publishing world have worked hard to produce high-quality titles that attract a loyal audience:

  • Hugh Howey, author of the Wool series, started self-publishing his books on Amazon in 2011 and went on to sell millions of copies and land a traditional publishing deal.
  • Joanna Penn, author of the Arkane series, started self-publishing in 2008 and has since become a successful author, speaker, and entrepreneur.
  • Rachel Abbott was a pioneer in self-publishing. Her first book, Only The Innocent, reached the top spot on the Kindle store three months after she published it in 2011. She has sold millions of books in many languages.
  • Mark Dawson, author of the John Milton series, started self-publishing his books in 2013 and has since sold over 4 million copies and landed a TV deal.
self-publishing paperbacks

Their advice for new self-published authors includes:

  • Write what you love and are passionate about.
  • Be prepared to do extensive marketing and devote at least 40 per cent of your time to that activity in the early days.
  • Take your time and focus on producing high-quality books.
  • Build a loyal audience by engaging with your readers and building a strong author platform.
  • Don’t be afraid to experiment with different marketing and promotional strategies.
  • Always keep learning and improving your craft.

The future of self-publishing

Self-publishing is an empowering and rewarding option for authors who want to retain control over their work and earn a higher percentage of their book sales. We can help with formatting to ensure that your book looks great and meets all of the submission criteria necessary for publishing.

Our distribution service saves you time and also gives you access to retailers, subscription services and libraries that you cannot reach as an independent author. Your sales and royalty information can be accessed in one place on our easy-to-use client dashboard. Plus, you keep 100% of all royalties paid, we do not take commission.

Whether you’re a new author just starting out or an experienced writer looking to delegate, self-publishing offers endless possibilities for creativity, autonomy, and success.

See our self-publishing packages and get in touch if you have any questions.

Testimonials from some of our Self-Publishing Authors

At the time of writing, I am launching my tenth book. They have all been formatted and distributed by eBook Partnership. I’ve worked with Matt and his team for nine years now, and I cannot fault their enthusiasm, efficiency, and professionalism. They pride themselves on making each book they produce look good, whether on an electronic or printed page. And they are always there for you if any changes or problems arise.
I’ve also appreciated the advice they have given me along the way, from eBook platforms to US tax pitfalls.
They will definitely exceed your expectations. That’s why I have no hesitation in recommending the eBook Partnership to other writers.

D.N. Hoxa

I have been working with eBook Partnership for almost five years now and have published over 30 books with them. The team has always been a pleasure to work with. They’re very professional, patient and quick to respond to emails. I will continue to use their services for all my books in the future.

Some twelve years ago, I wanted to republish the biography of my late father, Lewin of Greenwich, after the print-publisher was taken over and the military book section was withdrawn by the new owners. I looked about for a company in the UK that would do all the ‘dirty work’ for me using the raw materials I had secured from the author. I found eBook Partnership, I was lucky.
Since that first step into publishing, I have listed five books in total and am now working on preparing the sixth. I am not a professional publisher; my books, military memoirs, are a call of duty that covers its costs, so I don’t have time to deal with all the bureaucracy that goes with publishing. eBook Partnership takes my material and converts it to formats used by all popular platforms; they register my books with their unique ISBN number; They upload the books to all the popular platforms, and they administer all of the financial aspects, paying my royalties directly to my bank whilst maintaining a thoroughly proficient reporting system on sales and payments. This is what I call A1 five-star support and it’s why I have used eBook Partnership for all my books and will continue to do so. I focus on the books, they do everything else. Great result.

Jim Buck

I chose eBook Partnership to help me self-publish my latest book endeavours—I couldn’t have done better. They are helpful, top-notch professionals, offering sound ideas in format, presentation and all aspects of publication. Last-minute editorial changes were handled with ease and skill. The finished products are excellent.

I cannot recommend eBook Partnership highly enough. They are a talented and highly professional team offering a seamless service at a great price. I knew little about the industry and the process of converting and uploading files; they answered all my queries speedily and comprehensively. Their methodical approach ensured that everything was done in the most efficient manner.


It’s really good working with eBook Partnership. You do everything I ask and are always there to answer questions and, just as importantly, pay me every month. I can’t believe it’s almost six years now! Many thanks to all of you.

I have worked with eBook Partnership to distribute my first book - The B2B Selling Guidebook - and then the follow-up. The service is well run and delivers quickly.
My first book involved lots of last-minute changes and adjustments - all accommodated easily by eBook Partnership. The service works well and I would recommend them to anyone looking for a simpler way to navigate the printed book and eBook worlds (they did both for me - twice!).


I would highly recommend eBook Partnership to those seeking a company to convert their manuscripts into eBook format. They did an incredible job with a nightmare of a manuscript I entrusted to their capable hands. They were tasked with converting a 500 page manuscript which utilized English and Japanese text throughout and incorporated over 100 photos! The TOC alone was a nightmare to work with and they have created hyperlinks that conveniently take the reader to each specific section. They even added hyperlinks for the various attraction's individual web pages that are listed in this travel guide. They were easy to work with and courteous at all times. I would certainly utilize them for my upcoming projects. Thank you Matt and team, pleasure to work with you all.

Working with eBook Partnership turned out to be a pleasure. They took time to explain my options in considerable detail – then produced a top-quality working demo in a reasonable time frame, and were gracious about a few minor tweaks I decided to make on seeing the finished product. In fact, I was so impressed with their service that I asked co-founder, Matt Horner, who runs eBook Partnership with his wife, Diana, if he’d take part in a Q&A for the benefit of self-published children’s authors looking to turn their picture book into an eBook.
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